Branding can really create or destroy a product, its how consumers recognise your brand. so it goes without saying that creating a recognisable memorable logo/brand is essential.
I have been thinking of names that referred to nature, natural and cosmetics. I want to create a name portraying these elements yet, too one that gives a childlike feel. I randomly started sprouting of words.
Trees, flowers, green, nature, sweets. i stopped on three words. i just felt they worked together. I liked the combination.
Trees Bees and Marshmallows.
Trees Bees and Marshmallows has been decided on as the name for my brand/ company. I feel it creates a natural, organic and fun sense with an awe of innocence for my baby brand. I had a logo, picture design in my head but I wasn’t sure how to get it down on paper.
I want my My products/ brand to portray an
Organic, natural, vegan, luxury, childlike feel.
I had an idea of a bouncy tree, cute bee/bees and smiley marshmallows square blocks or as flowers in pastel colours fun, and child like. Yet appear classy and luxurious.
I contacted a couple of design teams for help, check prices and what they could offer. I knew what I wanted so didn’t need a full design team to make something for me. I just needed a little help getting my ideas down.
I arranged a meeting with the Nottingham label company, I worked with a guy called Luke. I told him what I wanted and he gave me options and we put my ideas into a design. This company also makes labels for packaging so this was taken into consideration when designing. I would ask for a more illustrated design or certain colours but was advised it wouldn’t work when printing, so together I think we achieved the best design we could for branding as well as labelling.
My final name/logo for my natural skin care company.
I have asked a few different people there thoughts on my final decision and so far ive had a good response. The few people I asked said it portrays a natural, fun child like feel. When I asked could it work for an Organic, natural, vegan, luxury, skincare brand people agreed.
So my brand name/logo i think is sorted. Now I have to decide on the type of labels I want and what other content ill display when going to print. I have to source and decide on packaging and get my products assessed.
I should have pushed myself more when pregnant. Although I was doing lots of work towards my skincare range when pregnant I thought Id have lots of time once my baby was here to really push and get on. I knew having a baby would be full time and hard work. Little did I know that feeding, burping, changing smelly nappies and keeping your baby happy takes up all the hours in the day. Never say being a mum isnt a full time job, hats of those who actually work aswell. I hope to be one, I just need more hours in the day to get this business up and running.
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